lippert sureshade RV

New LCI ownership positions SureShade for growth with sunshade solutions in the outdoor recreation industry worldwide

PHILADELPHIA, PA – October 22, 2019 – SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the outdoor recreation industry, announces that Lippert Components, Inc (“LCI”), the nation’s leading supplier of OEM and aftermarket components to the recreational vehicle industry, has acquired the SureShade business.

Lippert Components, Inc. acquired SureShade in its entirety through its wholly-owned subsidiary Lippert Components Manufacturing, Inc. SureShade’s Dana Russikoff will continue to lead the SureShade sales team and assist LCI in expanding their global marine and RV presence.

Read Full Lippert Components Inc Announcement

Extending Value for Our Clients

Lippert Components is the ideal strategic partner to take the SureShade brand and product line to an unprecedented level of value creation for our clients. Their expertise and resources in recreational component manufacturing, combined with our ability to deliver innovative sunshade solutions, positions our company as a market leader in sunshade systems for outdoor recreation.

When we started this business in 2007 our goal was to create a value-add product that transformed the boating industry and then align ourselves with the right partner that could take our company to a whole new level of growth.

As part of LCI, SureShade now has unlimited growth potential to expand sales and manufacturing operations to create and deliver innovative sunshade solutions for both marine and RV clients worldwide.

Combining SureShade’s products with Taylor Made bimini tops and accessories (also owned by Lippert) will help provide our customers with a broad offering of shade solutions for any type of boat for OEM and aftermarket. In 2019 we officially launched into the RV industry with our outdoor grade shade system that is set to leverage Lippert’s extensive presence in the RV industry.

Extending U.S. Manufacturing

The SureShade team is proud that manufacturing and production is still located in our newly expanded facility  in our hometown of Philadelphia, PA and now backed by the resources of Lippert Components, Inc, for future growth.

“We are grateful for the marine industry’s support since our IBEX launch in 2007 and we are now very excited to not just pass but combine torches with LCI to solidify our combined position as a market leader for sunshade solutions in the outdoor recreation industry,” said Dana Russikoff, Business Leader and Co-Founder of SureShade.

Read more about Lippert’s acquisition of SureShade in an exclusive interview on Trade Only Today– Lippert Acquires SureShade

To learn more about Lippert Components, Inc, visit